Have you ever clicked on something and then as soon as you see the content you think “I’m in a funnel”.
Or you purchased an info product and then later after purchasing it, realized that you were funneled into it.
That has happened to me many times!
Or maybe, you’re not even sure what a sales funnel is and if you need it for your blog.
By the end of this article, you’ll know exactly how to set up a completely free and Simple Sales Funnel for your blog to get people reading your content and buying your offer/product in no time.
You’ll also learn exactly WHY a sales funnel is needed to make sales.
This is the exact simple sales funnel system that allowed me to leave my job and live out my dream as a full-time blogger.
You’ll want to grab a pen and paper and take notes.
How to set up a simple blog sales funnel?
Setting up a sales funnel as a beginner blogger is pretty simple with this 3 step process that I’m going to be showing you today.
The first step is to make the initial point of contact by creating valuable content and then sharing it online.
The second step is making a personal connection with your target audience.
The last and third step is pitching your offer. It’s that simple.
If you want to know exactly how you can implement each of these three steps so that you can start creating massive shifts in your blogging business, keep reading below.
By the way, you definitely want to take notes because this simple blog sales funnel system will save you years of trial and error.
What is a Sales Funnel?
If you are a little unsure on exactly what a sales funnel is and how exactly it can create massive amounts of success, drive loads of high quality traffic to your business, and create massive revenue….we’re going to take a quick dive into what a sales funnel is and why you absolutely need it to scale your income online.
A Sales Funnel is a consumer focused marketing model which illustrates the theoretical customers journey towards the purchase of a product or service.
When people hear the phrase “Sales Funnel” they think of sleazy sales pitches like “You can’t live without this product. Buy today!” OR they just feel plain ole disgusting “tricking or manipulating” people into buying their product.
I want you to know that a Sales Funnel is not either of those things and if you feel that way after you put your funnel in place, you’re doing it all wrong my friend.
What not to do before or after putting your sales funnel in place
I would hate to see you put your awesome blog sales funnel in place and then start falling down the sales funnel rabbit hole again and start thinking that you have to do it another way to see results.
It’s absolutely crucial that you don’t do this!
If you’re a blogger who wants to monetize your blog or haven’t seen the monthly income you’ve been hoping for just yet, this message is especially for you! This simple sales funnel system is ESPECIALLY for you!
I’ve seen it work time and time again with many of my students inside Unlock Your Biz: for Bloggers.
“It’s literally so crazy how most of the articles say that in order to make money from your blog it will take a very long time and you will only make a little. What you’re teaching us is truly a GAME CHANGER for sure! It’s right on time! – Khalea
I’m sharing this with you because I don’t want you to take what I’m saying lightly, this works!
The before math
There are a couple of things that would already need to be in place before you set up your blog sales funnel.
Imagine this, you’re having a party and you invite a ton of people over for a party but when they show up, no ones home and the lights are off. All of your guest will end up leaving.
That’s NOT what you want!
Let’s view your blog in that same perspective.
Here’s a quick check list for you so that you know for sure you have everything you need to get the wheels rolling on your simple sales funnel system:
If you’ve worked super hard on your blog for months and have heard crickets, this is for you. In most cases, it’s not that your idea isn’t great or that you chose the wrong niche, it’s just simply that your target audience isn’t able to find you.
Either way, no worries, there’s a specific reason for that and you can fix it today!
The best way to learn more about who your target audience is so that you can start attracting them to you in droves is to conduct some pure target market research.
The more target market research, the better! You’ll quickly start to notice who your target audience is, what they want from you and how you can help them.
After you are crystal clear on who your target audience is, you can then offer them something paid that you know for sure they’ll need!
You would need to have a paid offer or product already set up and ready to go so that when customers/clients start buying (because they will) there will be no buffer time between them putting in their payment details and receiving what they paid for.
An opt-in is a lead magnet that entices people to start their journey deeper into your sales funnel. For most bloggers, this is the first form of personal contact that you’ll be making with your potential customer/client.
It’s super important that you’re offering your audience something tangible in return for their email address. It reinforces the idea in their mind that you are trust worthy and always available to provide value to them.
If you really want to go for the “wow factor” and build EVEN MORE trust on the front end, you can create a landing page for your mailing list opt-in to show case more details about what they’ll receive once they enter in their email address.
If you want to check out a quick example of an opt-in landing page, click here.
Once your amazing opt-in is set up, you want to strengthen your personal connection with your potential customer/client through a series of emails. This is where you really let your personality shine bright like a diamond.
If they’ve made it this far into your blog sales funnel system, they are already so invested in you. An email is very personal and most people don’t trust just anyone with it. So if you’ve got even one person on your email list from this system, congratulations…you’re on the right track!
One person who has an insane amount of trust for you is better than 1,000 random strangers just sitting on your blog.
Would you rather have 1 paid customer or 1,000 non-paying customers?
As soon as each person joins to your email list, you want to give them something extremely valuable. There should be no buffer time between them giving you their email address and them receiving something valuable in return.
After they receive what they opted in for, over the course of 3 – 5 days you want to keep close contact with them so that they get to know you more, like you more and trust you even more!
After 3 – 5 days of emails invite them to purchase your paid offer. At this point, they’ll have very little doubt that what you’re offering them is absolute pure GOLD!
It’s a no brainer!
You want your paid offer/product to be a “no brainer” for your target audience.
Why am I Sharing this With you for Free?
Before we get into exactly how you can implement these three simple but crucial steps, I want to address a question that you might be thinking. “If this works so well, then why is she sharing it for free?” Because I was you not too long ago!
I would wake up super early, spend hours researching on Pinterest and Google hoping to find something to help me monetize my blog.
It quickly went from something I enjoyed and was super passionate about to something I dreaded and pushed off for weeks at a time. I started to feel like a failure when that wasn’t the case AT ALL!
I want you to know that you’re not a failure and you’re in the right place! I was you only a few short years ago and now I’m projecting to hit six-figures this year!
YOU CAN TOO!
Creating valuable free content will be your fist point of initial contact. Your target audience will need to know, like and trust you before jumping right in with selling to them.
Your free and valuable content should ALWAYS be transactional. Transactional content is created with the purpose of leading your audience somewhere else after consuming.
The best way to implement this would be to always add a link or CTA (call to action) to the end of each piece of content.
This will allow your audience to dive deeper into your sales funnel.
After your target audience takes action on your transactional content, you want to always attempt to make a personal connection with them.
There are many different ways to personally connect with your target audience. If your audience doesn’t know you, like you or trust you, it will be really hard for them to make the decision to spend money on what you’re offering them.
We want to help them make the shift in their mind from “ah, it’s okay. I can do without this” to “I absolutely need this”!
Imagine this: you’re super stoked about this new movie that’s coming out so you start telling all of your friends about it, and then they get super stoked about it too…then before you know it, you’re all headed to the movies to watch this really amazing movie.
Money at that point becomes a non-factor. You’re not thinking about how much the movie will cost, you’re thinking about how you absolutely need to see it.
We want to help our potential customers/clients make that shift in their minds.
After completing step one and step two, the pitch is easy. At this point, they should already be sold.
I don’t really like the word “sold” or “selling” because you’re not really “selling”, you’re offering a solution to someone who absolutely NEEDS it.
Knowing this fact, your pitch should NOT be pushy. This is crucial and the point at which a lot of bloggers, entrepreneurs and online business owners go wrong.
You simply want to invite them to purchase your paid offer because you truly believe it could help them.
They can and will feel your true intentions through your approach.
I know without a doubt that with this simple sales funnel system, you’ll be making sales in no time!
That’s why I want to leave you with a check list of questions to ask yourself to make sure everything is always running smoothly:
- How does my potential customer/client first hear about me?
- How am I going to entice them to want to learn more from me?
- How am I going to start a relationship with them?
- How am I going to introduce them to my paid offer or product?
- How can I educate them about my paid offer or product?
- How am I going to ask for the sale?
I’m projecting to hit six-figures this year off this simple blog sales funnel system alone.
Everything I do goes back to these three core tips: Make the initial contact, build a personal connection, sell the offer/product.
Let me know in the comments below if you’ve learned something cool from this article or do you already have a simple blog sales funnel in place?